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Ranting and Railing on an Interesting Variety of Marketing Subjects

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Location: Roanoke, VA, United States

I am a marketing researcher, gadfly, and instigator of marketing strategy who has been helping clients convert marketing research into strategic advantage since 1980. My purpose? To help my clients improve their business position and profitability through less biased and more informed marketing decisions. Better marketing through better information. I work for big business. Small business. Marketing Experts. And the scant few (bless them) who admit they really don't know that much about marketing.

Wednesday, January 16, 2008

Truth in Advertising!


A GREAT story about the creation of advertising by people who seem more than a little jaded. Be warned, if bad words offend you, go no further. This will REALLY piss you off! 

This fantastic video highlights some of the things that are so frustrating about being in the Agency biz - and anyone who had worked on more than two campaigns will see something that looks painfully familiar.


Note that NO mention is made of marketing research - not even "We'll commission thousands of dollars worth of focus groups, and then ignore everything those idiot participants said!"








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posted by Frank Conrad Martin | 6:06 AM

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